How to Measure and Manage It Effectively? Introduction of social media in business space has completely transformed the relationship between and enterprise and its customers. The one-way communication pattern has…
Who Are We And How to Engage With Us: Research Based Tips During one of my recent grocery shopping trips, I happened to keenly observe the shopping carts of my…
What makes voice of customer analysis so critical? In this blog, we will discuss why it is important for marketers to always monitor the ‘Voice of their Customers’. Customer Is…
Do you already have a long list of ‘Influencers’ with whom you engage? Or are you new to ‘Influencer Identification’ and want to know more about it? Oftentimes, many marketers…
Influencer Identification & Analysis Strategies to Spot Them & Engage With Them Oprah Winfrey and Apple recently announced a collaboration for digital streaming content production. While this news had everybody…
Social Media Campaign Analysis How Customized Analytics Can Sharpen Your Strategies Today, when I was scrolling through my Twitter feed, I came across an ad by an automotive company about…
What is the popularity of your brand today? Do your customers know about you and what you offer? Gauging this is a big challenge for brands today. Your sales numbers…
As few days back I was surfing the internet looking for reviews of a new phone launched in the market. That’s when I stumbled upon a heavyweight YouTube reviewer who…
