Transforming unsolicited customer opinions into insights on brand awareness & perception, customer sentiments, brand loyalty, and more.Transforming unsolicited customer opinions into insights on brand awareness & perception, customer sentiments, brand loyalty, and more.
Key Groups Identified
⛥Customers ⛥Employees ⛥Industry Experts ⛥Investors ⛥Others
Understand the motive behind comments or discussions and measure them on predefined parameters.
⛥ Complaints ⛥Appreciation ⛥ Unmet Needs ⛥Product/Service Queries ⛥ Others
Track the sentiments reflected in social conversations and evaluate them to understand how your brand is perceived.
⛥Positive ⛥Negative ⛥Neutral ⛥Advocacy ⛥Loyalty
Segregate the conversations based on discussion attributes and analyze them further for actionable insights.
⛥Promotion ⛥Product ⛥Experience ⛥Technology ⛥Event
Identify the preferred conversation platforms for discussions that are happening and evaluate them for brand significance.
⛥Twitter ⛥Instagram ⛥Facebook ⛥Forums ⛥Blogs
Unveil the triggers of social conversations and track the awareness trend over a period of time.
⛥Campaigns ⛥Crisis ⛥Post-sale ⛥Pre-sale ⛥Event
For a look at our IMPACT framework just drop us a note.