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Decision Makers Globally

CGM Category Insights

CGM Category Insights

AI Trends Report for Beauty Industry

AI Trends for Beauty Industry

Telecom Apps Digital Insights

Telecom Apps Digital Insights

CGM Category Insights


CGM Category Insights

  • Stakeholder conversation insights
  • Patient pain points and unmet needs
  • User switch pattern insights
COVID-19 Inoculation


COVID-19 Booster Dose – Consumer Response & Perception

  • Consumer willingness for the booster dose
  • Drivers, hurdles, and knowledge gaps about the booster dose
  • Moments that would matter for consumers
COVID-19 Inoculation


Impact of Consumer Perception on COVID-19 Vaccine Roll-Out

  • Acceptance, Fear, Loyalty and Switching Index Mapping
  • COVID-19 Vaccination Landscape
  • Competitor Analysis
  • Impact of Vaccine Administration
COVID-19 Inoculation


Competitive Intelligence Report on Top Pharma Brands

  • Landscape of the pharmaceutical industry in the social media space
  • Social insights around comparative analysis of top five pharmaceutical giants
  • Covid-19 vaccines and clinical trials
  • Non-COVID-19 clinical trials
COVID-19 Inoculation


COVID-19 Inoculation – Progress & Barriers (USA)

  • State-wise progress on the inoculation process
  • Vaccine rollout efficacy and timeline
  • Comparison of vaccine by three pharma brands
  • Consumer sentiment around three vaccine brands
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COVID-19 Vaccine Rollout - A Social Scan

  • Performance: Trending topics and consumer sentiment
  • Perception: Safety, efficacy, side effects
  • Inoculation Status: Distribution & supply, government & corporate initiatives
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COVID-19 Vaccine Development Landscape

  • Monitors the race for vaccine development with competitive intelligence
  • Monitors the clinical trials underway
  • Provides insights around the upcoming demand surge for specific drugs
  • The emerging opportunity gaps
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Social Media Perspective Around Hydroxychloroquine

  • Trend analysis of hydroxychloroquine
  • Hydroxychloroquine being used as a potential compound in various clinical trials and studies
  • Combination drugs used with hydroxychloroquine
  • Top 5 other alternative drug combinations used to treat COVID-19
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Europe Vaccine Development Analysis: COVID-19

  • The state of vaccine development efforts
  • Competitive intel around drug development, initiatives, and collaborations
  • Share of voice of EU pharma companies in social volumes
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Impact of Second Wave of COVID-19

  • Impact of second wave on global economies
  • Industry experts opinions on lessons to be learnt from new spike
  • Government opinion on how to prepare for the second wave
  • Consumer concerns around resurgence and vaccine development
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Digital Initiatives in Healthcare

  • R&D: AI & VR solutions
  • Clinical Trials: Supercomputers & Virtual Technology
  • Diagnostics: Test kits, Telehealth, & Voice Assistant
  • Infection Prevention: Contact Tracing Mobile Apps & Wearables
Brand Perception Study for US Retail


Brand Perception Study for US Retail

  • Insights into retail brands’ character
  • Brand preferences by product category
  • Unmet customer needs and gaps insights
COVID-19 Inoculation


Organic Baby Food Market

  • Consumer expectations and barriers
  • Top selling brands
  • Brand performance on retail sites
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Shifts in Breakfast Habits

  • Impact on COVID on breakfast habits – During and Post COVID-19 Restrictions
  • Popular breakfast categories
  • Popular breakfast places
  • Purchase methods
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Snacking Trends

  • Popular Snacking Categories
  • Trends Defining Consumer Snacking Behavior
  • Consumer Sentiment
  • Gender based Demographics on Snacking Habits
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Tech Initiatives for Nuanced Consumer Needs

  • Personalization of Online Discovery and Buying
  • Supply Chain and Logistic Management through Tech
  • In-Store Safety
  • In-Store Automation
Snow


The COVID-19 Impact on Retail Industry

  • Supply and demand dynamics for groceries and essentials
  • Consumer opinions about store walk-ins v/s delivery apps
  • Voice of employees and their expectations
China Retail Industry: Consumer Insights


China Retail Industry: Consumer Insights

  • The shift in purchasing and consumption habits of consumers
  • Problems faced by retailers and initiatives to address them
  • Key themes being discussed on social media
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US Retail & COVID-19: Social Media Research
& Analysis of Target

  • Shifts in consumer perceptions and expectations
  • Social media engagement and sentiment analysis
  • Voice of employees for safety initiatives
COVID-19 Impact: Rise in Grocery Delivery Apps


COVID-19 Impact: Rise in Grocery Delivery Apps

  • Shifts in consumer shopping behavior & perception fueling the growth
  • Popular delivery apps and their share of voice
  • Opportunity gaps for the retailers to leverage
COVID-19 Inoculation


Vegan TikTok Video Analysis

  • Impact of viral TikTok video on sandwich brand
  • Influencer profile for vegan food promotion on TikTok
  • Potential of TikTok platform to attract vegan food lovers
COVID-19 Inoculation


Menu Re-engineering in QSR

  • Dashboard for New Menu Items Launched
  • Top Performing Menu Categories
  • Celebrity Collaborations & Customer Response
  • Bring Back Mentionse
COVID-19 Inoculation


Desserts Mash-Up: TikTok Video Analysis

  • Menu Innovation: Types of combos for Gen-Z & Millennials
  • Marketing: Communication that would engage Gen-Z & Millennials
  • Experience: Emotional association with products
COVID-19 & US Dairy Industry: Analyzing


QSR Industry Landscape: Research & Analysis

  • Major Themes of Discussion
  • Menu Items Driving Social Media Engagement
  • Key Influencers
  • Consumer Sentiment
COVID-19 & US Dairy Industry: Analyzing


COVID-19 & US Dairy Industry: Analyzing
the Social Media Chatter

  • The changes in consumer consumption and perception
  • Primary themes being discussed online about dairy
  • Products that are getting social media mentions
Impact of COVID-19: The QSR Industry


Impact of COVID-19: The QSR Industry

  • Shifts in consumer habits - food, spending, and mode of purchase
  • New consumer segments and their behavior traits
  • Unmet needs and opportunity gaps
  • New trends that will continue post COVID-19
Category Analysis & Insights: Bread


Category Analysis & Insights: Bread

  • Shift in bread consumption habits of consumers
  • Share of voice of different bread types with social insights
  • Popular bread category themes emerging in social media chatter
Food Industry: Changes in Shopping Behavior & Consumer Spend


Food Industry: Changes in Shopping Behavior & Consumer Spend

  • Changes in consumer buying and consumption patterns in post lockdown world
  • The preferred modes of purchase in the New Normal
  • Emerging trends, unmet needs, & key themes discussed online
QSR Brand: Social Media Brand Insights


QSR Brand: Social Media Brand Insights

  • Opportunities that can accelerate growth
  • Challenges that need to be addressed
  • Analysis of campaigns that gained high social media mentions
  • Deep dive analysis of their mobile app's performance
Kombucha Category Insights


Kombucha Category Insights

  • Cross generational product appeal insights
  • Purchase triggers – Millennials versus Gen Z
  • Product positioning strategy insights
Consumer Perception Analysis of Alcoholic Beverage Industry During COVID-19


Ronaldo’s Move Coincides with Coca Cola’s Share Price Fall

  • Public opinion about the brand and the influencer
  • The impact of the incident on different generations
  • Competitor response to the incident
Consumer Perception Analysis of Alcoholic Beverage Industry During COVID-19


Consumer Perception Analysis of Alcoholic Beverage Industry During COVID-19

  • Evolving consumer purchasing behavior for alcoholic beverages
  • New unmet needs that have emerged in the market
  • Popular themes being discussed in social media
Mixers Report


Mixers Report

  • Occasions when mixers were purchased or consumed
  • Types of mixed drinks and flavors consumers prefer
  • Purchase inclinations of consumers' favorite mixers with alcohol
Mixers Category Analysis: Social Insights


Mixers Category Analysis: Social Insights

  • Weekly brand tracking of top three mixer brands
  • Occasions when mixers were purchased and consumed
  • Types of mixed drinks and flavors consumers prefer
  • Purchase inclinations of consumers' favorite mixers with alcohol
AI Trends Report for Beauty Industry


AI Trends Report for Beauty Industry

  • AI and sustainability in beauty industry
  • Factors driving AI conversations in beauty industry
  • Gen Z's Outlook on AI
Beauty Industry Trends & Influencers


Beauty Industry Trends & Influencers

  • Beauty industry landscape analysis for trends identification
  • Interest areas by consumer types
  • Online ecosystem analysis of interconnected clusters
Impact of COVID-19: Salon & Beauty Retail Industry


Beauty Industry - Futuristic Trends & Advancements

  • Emerging technologies that will redefine the future
  • Growing digital influence in product and influencer marketing
  • Next gen ingredients and hyper-personalization of products
  • Rise of global influence (K-Beauty, C-Beauty, T-Beauty, J-Beauty) on US beauty industry
Impact of COVID-19: Salon & Beauty Retail Industry


Impact of COVID-19: Salon & Beauty Retail Industry

  • How consumers are adapting to COVID-19
  • The emerging employee concerns
  • Rise of digital channels as alternatives to store business
  • Popular themes in social media conversations
The Emerging Trends Beauty Industry


The Emerging Trends Beauty Industry

  • Emerging trends in different sub-segments and categories of the industry
  • Shifts in consumer patterns - purchasing & consumption
  • Influencer patterns and strategies
  • New opportunity gaps and unmet needs of the market
Telecom Apps Digital Insights


Telecom Apps Digital Insights

  • Consumer perception and brand scorecard
  • Competitive insights – what’s working and what’s not
  • Feature deep dive – what’s working and what’s not
5G ROLL-OUT


5G ROLL-OUT- Competition Landscape, Consumer Perception

  • Competition Landscape: Share of Voice, Sentiment Analysis, Campaigns & Initiatives
  • Consumer Perception Analysis: Adoption and Consumption Patterns, Consumer Feedback, Environmental Impact
Effect of COVID-19 on Telecom Industry


Effect of COVID-19 on Telecom Industry

  • Comparative analysis of two industry giants
  • Key themes being discussed online and their tonality
  • Initiatives that have got viral mentions
Share of Voice – OTT: Streaming Media


Share of Voice – OTT: Streaming Media

  • Share of voice for top service providers on social media
  • Streaming content consumption patterns
  • Game changers to watch out for
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US Telecom Industry: Tracking Consumer Behavior Shifts

  • Key insights around consumers' switching behavior
  • Share of social voice analysis of top industry players
  • Thematic study of social media initiatives
COVID-19 Impact: Apparel Industry


COVID-19 Impact: Apparel Industry

  • Shift in consumer behavior - purchasing habits & adaptability
  • Unmet needs and growth opportunities in post-COVID era
  • Category insights & emerging trends that are becoming macro
Apparel – Shift in Consumer Trends


Apparel – Shift in Consumer Trends

  • Evolving consumer shopping behavior - what, why & when
  • Shifts noticed in consumer spend patterns
  • Popular themes in online discussions
Insurance App Trends & Competitive Insights


Insurance App Trends & Competitive Insights

  • Feature mapping across different apps
  • Competitive app analysis – what’s working and what’s not working
  • Emerging trends in insurance apps
Digital Payment Systems: Impact of COVID-19


Digital Payment Systems: Impact of COVID-19

  • Shifts in consumer behaviors through Pre-COVID, During COVID, and Future
  • Emerging consumer segments and their preferences
  • Share of voice of popular delivery apps
Gaming During Covid-19: US Market


Gaming During Covid-19: US Market

  • The changes within the gaming industry
  • Emerging gamer segments
  • Shift in gamer behaviors and their unmet needs
  • Popular gaming platforms, consoles, and games
Futuristic Trends Spotting for US Airlines Industry


Futuristic Trends Spotting for US Airlines Industry

  • Ideas to change airport experience in next 5 and 10 years
  • Technology and CX trends that can enhance airline operations
  • Top themes of online discussions
US Airlines Industry: Shifts in Behaviors & Travel Readiness


US Airlines Industry: Shifts in Behaviors & Travel Readiness

  • Emerging trends within the industry
  • Shifts in customer trends and expectations
  • Travel readiness of customers
  • Opportunity gaps and unmet needs

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