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COVID-19 Vaccine Rollout - A Social Scan

  • Performance: Trending topics and consumer sentiment
  • Perception: Safety, efficacy, side effects
  • Inoculation Status: Distribution & supply, government & corporate initiatives
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COVID-19 Vaccine Development Landscape

  • Monitors the race for vaccine development with competitive intelligence
  • Monitors the clinical trials underway
  • Provides insights around the upcoming demand surge for specific drugs
  • The emerging opportunity gaps
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Social Media Perspective Around Hydroxychloroquine

  • Trend analysis of hydroxychloroquine
  • Hydroxychloroquine being used as a potential compound in various clinical trials and studies
  • Combination drugs used with hydroxychloroquine
  • Top 5 other alternative drug combinations used to treat COVID-19
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Europe Vaccine Development Analysis: COVID-19

  • The state of vaccine development efforts
  • Competitive intel around drug development, initiatives, and collaborations
  • Share of voice of EU pharma companies in social volumes
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Impact of Second Wave of COVID-19

  • Impact of second wave on global economies
  • Industry experts opinions on lessons to be learnt from new spike
  • Government opinion on how to prepare for the second wave
  • Consumer concerns around resurgence and vaccine development
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Digital Initiatives in Healthcare

  • R&D: AI & VR solutions
  • Clinical Trials: Supercomputers & Virtual Technology
  • Diagnostics: Test kits, Telehealth, & Voice Assistant
  • Infection Prevention: Contact Tracing Mobile Apps & Wearables
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The COVID-19 Impact on Retail Industry

  • Supply and demand dynamics for groceries and essentials
  • Consumer opinions about store walk-ins v/s delivery apps
  • Voice of employees and their expectations
China Retail Industry: Consumer Insights


China Retail Industry: Consumer Insights

  • The shift in purchasing and consumption habits of consumers
  • Problems faced by retailers and initiatives to address them
  • Key themes being discussed on social media
US Retail & COVID-19: Social Media Research


US Retail & COVID-19: Social Media Research
& Analysis of Target

  • Shifts in consumer perceptions and expectations
  • Social media engagement and sentiment analysis
  • Voice of employees for safety initiatives
COVID-19 Impact: Rise in Grocery Delivery Apps


COVID-19 Impact: Rise in Grocery Delivery Apps

  • Shifts in consumer shopping behavior & perception fueling the growth
  • Popular delivery apps and their share of voice
  • Opportunity gaps for the retailers to leverage
COVID-19 & US Dairy Industry: Analyzing


COVID-19 & US Dairy Industry: Analyzing
the Social Media Chatter

  • The changes in consumer consumption and perception
  • Primary themes being discussed online about dairy
  • Products that are getting social media mentions
Impact of COVID-19: The QSR Industry


Impact of COVID-19: The QSR Industry

  • Shifts in consumer habits - food, spending, and mode of purchase
  • New consumer segments and their behavior traits
  • Unmet needs and opportunity gaps
  • New trends that will continue post COVID-19
Category Analysis & Insights: Bread


Category Analysis & Insights: Bread

  • Shift in bread consumption habits of consumers
  • Share of voice of different bread types with social insights
  • Popular bread category themes emerging in social media chatter
Food Industry: Changes in Shopping Behavior & Consumer Spend


Food Industry: Changes in Shopping Behavior & Consumer Spend

  • Changes in consumer buying and consumption patterns in post lockdown world
  • The preferred modes of purchase in the New Normal
  • Emerging trends, unmet needs, & key themes discussed online
QSR Brand: Social Media Brand Insights


QSR Brand: Social Media Brand Insights

  • Opportunities that can accelerate growth
  • Challenges that need to be addressed
  • Analysis of campaigns that gained high social media mentions
  • Deep dive analysis of their mobile app's performance
Consumer Perception Analysis of Alcoholic Beverage Industry During COVID-19


Consumer Perception Analysis of Alcoholic Beverage Industry During COVID-19

  • Evolving consumer purchasing behavior for alcoholic beverages
  • New unmet needs that have emerged in the market
  • Popular themes being discussed in social media
Mixers Report


Mixers Report

  • Occasions when mixers were purchased or consumed
  • Types of mixed drinks and flavors consumers prefer
  • Purchase inclinations of consumers' favorite mixers with alcohol
Mixers Category Analysis: Social Insights


Mixers Category Analysis: Social Insights

  • Weekly brand tracking of top three mixer brands
  • Occasions when mixers were purchased and consumed
  • Types of mixed drinks and flavors consumers prefer
  • Purchase inclinations of consumers' favorite mixers with alcohol
Impact of COVID-19: Salon & Beauty Retail Industry


Impact of COVID-19: Salon & Beauty Retail Industry

  • How consumers are adapting to COVID-19
  • The emerging employee concerns
  • Rise of digital channels as alternatives to store business
  • Popular themes in social media conversations
The Emerging Trends Beauty Industry


The Emerging Trends Beauty Industry

  • Emerging trends in different sub-segments and categories of the industry
  • Shifts in consumer patterns - purchasing & consumption
  • Influencer patterns and strategies
  • New opportunity gaps and unmet needs of the market
Effect of COVID-19 on Telecom Industry


Effect of COVID-19 on Telecom Industry

  • Comparative analysis of two industry giants
  • Key themes being discussed online and their tonality
  • Initiatives that have got viral mentions
Share of Voice – OTT: Streaming Media


Share of Voice – OTT: Streaming Media

  • Share of voice for top service providers on social media
  • Streaming content consumption patterns
  • Game changers to watch out for
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US Telecom Industry: Tracking Consumer Behavior Shifts

  • Key insights around consumers' switching behavior
  • Share of social voice analysis of top industry players
  • Thematic study of social media initiatives
COVID-19 Impact: Apparel Industry


COVID-19 Impact: Apparel Industry

  • Shift in consumer behavior - purchasing habits & adaptability
  • Unmet needs and growth opportunities in post-COVID era
  • Category insights & emerging trends that are becoming macro
Apparel – Shift in Consumer Trends


Apparel – Shift in Consumer Trends

  • Evolving consumer shopping behavior - what, why & when
  • Shifts noticed in consumer spend patterns
  • Popular themes in online discussions
Digital Payment Systems: Impact of COVID-19


Digital Payment Systems: Impact of COVID-19

  • Shifts in consumer behaviors through Pre-COVID, During COVID, and Future
  • Emerging consumer segments and their preferences
  • Share of voice of popular delivery apps
Gaming During Covid-19: US Market


Gaming During Covid-19: US Market

  • The changes within the gaming industry
  • Emerging gamer segments
  • Shift in gamer behaviors and their unmet needs
  • Popular gaming platforms, consoles, and games
US Airlines Industry: Shifts in Behaviors & Travel Readiness


US Airlines Industry: Shifts in Behaviors & Travel Readiness

  • Emerging trends within the industry
  • Shifts in customer trends and expectations
  • Travel readiness of customers
  • Opportunity gaps and unmet needs

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