MEDIA MONITORING SERVICES
Comprehensive media intelligence from print, digital, and social media
We offer comprehensive multilingual analysis of how your media communications are influencing your business bottom-line. Get a holistic view of the impact of your PR efforts on your brand reputation across different channels. We help you cut through the noise and focus only on relevant stories and their impact to make better communication strategies.
We conduct media monitoring on daily, weekly, fortnightly, monthly, quarterly, and even annually, based on your requirements. We collate the stories relevant to your brand, qualify them, and then analyze them for relevant insights.
You can get a 24x7 media monitoring done with daily reports or have an on-demand monitoring done with real time alerts. We can help you scale your monitoring to include new search terms, countries, reports, languages, publications, etc.
We understand that stories published in traditional media can often trigger virality on social media or digital channels and vice versa. Hence, it is important to evaluate the impact of media strategies in a holistic manner.
We offer round-the-clock media monitoring across print, digital, and social channels in 44+ global languages. Our daily reports are a comprehensive tracking of your brand stories across all these channels to track and quantify their real impact on your corporate reputation.
We work with data across geographies and demographics to cater to your niche requirements. We track your brand stories across 44+ global languages to ensure you get a holistic picture of your media strategies and their performance.
Our linguistic experts work through the regional nuances and cultural influences on language to get to the context of the comments and conversations.
Customized Daily Reports
Delivering high quality reports with necessary insights within predefined time is one of our strong holds. We deliver summaries of last 24 hours to you before you start your day. You get no spam, no junk in the name or report – only 100% relevant stories.
We also customize the reports to your specific needs. Be it the template of the report or the file format, you get exactly what you need from us.
PR crisis can lead to not only reputation loss but also loss of business for a brand. We help our clients set up immediate monitoring for crisis of any scale across any geography.
We monitor the negative virality across different channels and provide insights on how to mitigate it. We also identify the virality drivers and the complex relation between different factors contributing to the negative virality. We set up real-time alerts to stay on top of critical stories all the time.
A lot is at stake when it comes to brand reputation during events. So, we ensure we offer our clients media monitoring support and insights at three critical stages – pre-event, during the event, and post event.
At the pre-event stage, we help you identify strategies that are creating the maximum buzz for your brand. During the event, we monitor the reach of your media communications and their impact. Post the event, we evaluate your brand’s overall performance and how your media efforts contributed to it.
MEDIA MEASUREMENT SERVICES
Quantify your PR efforts and justify the media spends
We provide qualitative and quantitative measurements on your PR efforts are media strategies. We give you insights on awareness, channel, highlights, influence, emotions, virality, and engagement when it comes to your media presence. We use custom metrics to track the efficacy of your messages through different stages of their journey across different channels and measure unified PR impact.
We Work With
- Quantify your efforts by tracking the ROI from media communications
- Make every single PR dollar count
- Identify key influencers from traditional and social media and reach out to them
- Improve the effectiveness of your communication programs
- Make informed strategic decisions
We Work With
- Account Acquisition Stage: Offer insights into key industry trends, brand perception, and an ideal media strategy.
- Account Maintenance Stage: Help identify key influencers, offer channel breakout, deliver real-time alerts, and benchmark results against goals.
- Account Renewal Stage: Present an overview of performance by using visual dashboards, quantify efforts, and track ROI.