Media Monitoring & Measurement

MEDIA MONITORING SERVICES

Comprehensive media intelligence from print, digital, and social media

We offer comprehensive multilingual analysis of how your media communications are influencing your business bottom-line. Get a holistic view of the impact of your PR efforts on your brand reputation across different channels. We help you cut through the noise and focus only on relevant stories and their impact to make better communication strategies.

CSS Tabs

Periodic
Monitoring Comprehensive
Coverage Multilingual
Monitoring Customized Daily
Reports Crisis
Monitoring Event
Monitoring

Periodic Monitoring

We conduct media monitoring on daily, weekly, fortnightly, monthly, quarterly, and even annually, based on your requirements. We collate the stories relevant to your brand, qualify them, and then analyze them for relevant insights.

You can get a 24x7 media monitoring done with daily reports or have an on-demand monitoring done with real time alerts. We can help you scale your monitoring to include new search terms, countries, reports, languages, publications, etc.

Comprehensive Coverage

We understand that stories published in traditional media can often trigger virality on social media or digital channels and vice versa. Hence, it is important to evaluate the impact of media strategies in a holistic manner.

We offer round-the-clock media monitoring across print, digital, and social channels in 44+ global languages. Our daily reports are a comprehensive tracking of your brand stories across all these channels to track and quantify their real impact on your corporate reputation.

Multilingual Monitoring

We work with data across geographies and demographics to cater to your niche requirements. We track your brand stories across 44+ global languages to ensure you get a holistic picture of your media strategies and their performance.

Our linguistic experts work through the regional nuances and cultural influences on language to get to the context of the comments and conversations.

Customized Daily Reports

Delivering high quality reports with necessary insights within predefined time is one of our strong holds. We deliver summaries of last 24 hours to you before you start your day. You get no spam, no junk in the name or report – only 100% relevant stories.

We also customize the reports to your specific needs. Be it the template of the report or the file format, you get exactly what you need from us.

Crisis Monitoring

PR crisis can lead to not only reputation loss but also loss of business for a brand. We help our clients set up immediate monitoring for crisis of any scale across any geography.

We monitor the negative virality across different channels and provide insights on how to mitigate it. We also identify the virality drivers and the complex relation between different factors contributing to the negative virality. We set up real-time alerts to stay on top of critical stories all the time.

Event Monitoring

A lot is at stake when it comes to brand reputation during events. So, we ensure we offer our clients media monitoring support and insights at three critical stages – pre-event, during the event, and post event.

At the pre-event stage, we help you identify strategies that are creating the maximum buzz for your brand. During the event, we monitor the reach of your media communications and their impact. Post the event, we evaluate your brand’s overall performance and how your media efforts contributed to it.

MEDIA MEASUREMENT SERVICES

Quantify your PR efforts and justify the media spends

We provide qualitative and quantitative measurements on your PR efforts are media strategies. We give you insights on awareness, channel, highlights, influence, emotions, virality, and engagement when it comes to your media presence. We use custom metrics to track the efficacy of your messages through different stages of their journey across different channels and measure unified PR impact.

Customized Metrics

What PR really needs is an impact measure and not just a performance graph. So, we use custom metrices that quantify the PR efforts and their impact as against the set KPIs. These custom metrics create a realistic view of how your media efforts have fared and which strategies have got you closer to your goals. The custom metrics lead to actionable insights that drive your corporate communication strategy. You can make data-backed strategic decisions for your media and PR strategies.

Advanced Frameworks

The relationship between traditional, digital, and social media has evolved into a complex ecosystem. This means the regular frameworks of PR measurement no longer suffice. We use advanced frameworks and proprietary methodologies that do justice to these complexities. Our frameworks are designed to work with structured and unstructured data from multiple sources, unify it, and process it for custom metrics.

Contextual Analysis

Data is the starting point for any kind of analytics. However, data never sits in a silo. In fact, if data is looked at from a singular view, it can throw up misleading inferences. So, we don’t just look at the data but the context behind it. We perform a more context-based analysis to ensure you have the true understanding of PR impact. We modify our frameworks and methodologies based on the context of the data to generate more meaningful insights.

Actionable & Relevant Insights

We don’t just analyze data to tell you how your PR or media strategies are performing. We analyze data to drive actions that can maximize your ROI from PR investments. We help you make data-backed strategic decisions when it comes to your corporate communications. Our actionable and relevant insights contribute directly to your decision-making process and help you address your challenges.

Unified Media Impact

We help you track the efficacy of your PR messages through their journey across different channels. We don’t just stop at performance measurements. We also quantify the impact these messages have on your brand. We create a holistic view of your media efforts and measure a unified PR impact score across all the channels. We help you identify PR strategies that would maximize the positive impact on your brand reputation.

Plant Based Meat – A Fad or Future?

How will the plant-based meat trend shape up the future of QSR industry? Which customer micro-segments are evolving and influencing this trend? Download our quick report for answers.