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Social Media Listening Service

Transform unsolicited customer opinions into actionable insights that create an impact

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Social media is a treasure trove of information that can be leveraged to address business problems. We help you identify relevant conversations from the complex web of social media chatter and analyze them for actionable insights. We combine tool-based workflows with our proprietary data and human intelligence for holistic and accurate analysis of social media conversations.

IMPACT FRAMEWORK

Infovision Social’s proprietary framework for social media listening and analysis

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Identify

Key stakeholders are identified, segmented, and analyzed

Analysis based on online initiatives & activities of:

• Customers
• Employees
• Industry Experts
• Others

Motive

Key motive behind stakeholder comments are measured

Motives are measured on parameters like:

• Complaints Appreciation
• Queries
• Neutral

Perception

Sentiment impact
is tracked and
evaluated

Sentiment is evaluated for stakeholder’s tone like:

•Positive
•Negative
•Neutral
•Factual

Attributes

Topics of discussion
are analyzed and
segregated

Topics of discussion are segregated as:

• Promotion
• Product/Service
• Corporate
• Technology
• Others

Channel

Key conversation
platforms are identified and tracked

Platforms of discussion are identified and evaluated as:

• Twitter
• Instagram
• Facebook
• Forums
• Blogs

Time

Track awareness
trends around social conversations

Track the conversations to identify what triggers the chatter:

• Campaigns / Promotions
• Events
• Corporate Announcements
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Social Media Listening Service Highlights

Listen to social media conversations and comprehend them for business benefits

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Social media chatter hides conversations that hold great value for a business. What really matters is how you listen to them. Our social media listening service can reveal a lot of strategic insights from these conversations and improve the quality of your decision-making.

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Brand View

Understand how your brand is perceived in the market. Use our social media listening to identify and understand the conversations that impact your brand perception positively and negatively. Quantify your brand health and know how to boost it through strategic approach.

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Category View

Spot the emerging trends within your category and quantify their viability for the next few years. Identify the growth drivers behind these trends and their impact on your industry, customer segments, and business. Make data-backed decisions for future investments and growth plans within your category.

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Competitor View

Know what your competition is up to. Get competitive benchmarking for marketing strategies, content, pricing, customer sentiment, and more. Identify best practices that are working for them and adopt them for your own business. Know what initiatives they are investing in and what has worked in their favor.

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Stakeholder View

Know who your stakeholders are and what they think about your brand and its product or services. Get insights around your stakeholder needs, their expectations, and unmet needs. Identify their behavioral triggers, evolving preferences, and map the conversation patterns across their engagement journey with your brand.

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Sentiment Analysis

Know how your stakeholders – customers and non-customers – really feel about your brand. Track their conversations and identify the sentiments behind them. Measure the efficacy of your brand communications across different channels and their impact on the sentiments associated with your brand and product or service.

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Online Reputation Monitoring

Quantify your media efforts to know how they are impacting your corporate reputation. Get alerts to track viral communications related to your brand and create timely strategies to mitigate negative virality. Identify the sources of positive virality and engage with them in a meaningful manner. Keep a close watch on issues that can escalate into major reputation crisis.

Why Infovision Social

5 reasons why you should choose to work with us

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Proprietary Methodologies

We use proprietary methodologies and advanced frameworks to analyze social media conversations and identify key actionable insights.

Structured & Unstructured Data

We combine unstructured data from social with structured data from other sources for holistic and accurate listening and insights.

Data Security

We have implemented data protection policies and processes at multiple levels to comply with privacy protection mandate and legal requirements.

Domain Expertise

We have dedicated teams of industry subject matter experts who bring strategic perspective to data analysis and interpretation for relevant insights.

Solve Business Problems

We view social media data as a means to solving business problems and ensure that our insights are actionable and of strategic value.

DO YOU HAVE ANY QUESTIONS?

FEEL FREE TO CONTACT US!

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